PUBLISHED 19 March 2024
Henry B (Year 4) has beaten thousands of youngsters to be one of the faces for sports brand ASICS' latest campaign, “Little Reminders”. Henry trains at Scream Theatre School in Blackpool, and clearly loved being in front of the camera as much as the camera loved him! He was selected for his, "vibrant, energetic personality and love for sport", showing you can never be too young to make a positive impact on others!
Henry can be seen on his very own billboard in Leigh near Wigan. Henry and the other young ambassadors can also be seen in this month’s Men’s Health Magazine as well as other billboards across the UK and ASICS' latest commercial “The ASICS Little Reminders” on YouTube and ASICS social media pages.
The ASICS Campaign, which is led by five seven-to-eight-year-olds from different backgrounds and areas of the UK: Tillie, Hiba, Joash, Imuujin and Henry, has developed the first-ever guide made by children for adults to remind older generations to move for enjoyment and not just performance. The campaign focuses on 'promoting the mental health benefits of moving and exercise'.
Latest research commissioned by ASICS found that 63% of adults admit the main reason they exercise is for physical gain, while 77% of children say the main reason they exercise is for fun, hence why the team behind the promotion are terming the children involved in the campaign as, “The World’s Youngest Exercise Influencers” whose aim is to increase exercise take-up and for adults encourage them to not "take it too seriously".