Critical thinking and persuasive writing

Critical thinking and persuasive writing

Critical thinking and persuasive writing

PUBLISHED 29 September 2019

Interesting analysis by Year 9 in English

This half-term, 9R have been looking at the language of advertisements (both visual and written).  

Here is a lovely example of a 1970s advertisement. There are the typical features of persuasive commercial writing and layout here:  

  • a slogan 
  • a play on words ‘woman’s best friend’  
  • appeal to consumer ‘laziness’:‘all you have to do is pick it up’   
  • use of colour: only three or four used in order to focus on the product 
  • an iconic, endorsing figure to help identify the brand  
  • lots of alliteration to roll off the tongue.

But the main thing to note here is how advertisements can be very much of their time.

We wonder how many advertisers today would use the pun ‘wife-savers’ as their ‘humorous’ heading?

AUTHOR: Alex Brown
CATEGORIES: News
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